Brad Svrluga


Brad is a co-founder and General Partner at Primary. He has been a venture investor since the waning moments of the Internet bubble in 2000, when he joined one of the dozens of micro-firms that popped up at the time, but likely never should have. He was previously a strategy consultant with Monitor Group, leading projects out of the firm’s Cambridge, South Africa and Brazil offices.

Brad focuses his investing activities on B2B application businesses. At Primary, he has led the firm’s successfully exited investments in Ticketfly (sold to Pandora), TxVia (sold to Google), Divide (sold to Google), Pump Audio (sold to Getty Images), Threadsmith (sold to Vistaprint) and Allworx (sold to PAETEC). At BCI, amongst the investments he was responsible for were HealthShare (sold to WebMD) and Profile Systems (sold to AT&T).

Brad co-founded Primary predecessor fund High Peaks Venture Partners, and in 2015 launched Primary with General Partner Ben Sun. He is an active participant in the NYC venture community, and writes not frequently enough on his blog, Can I Buy a Vowel?. Brad is a graduate of Williams College, where he captained the rugby team and majored in economics.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from - Youtube
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google
Consent to display content from - Spotify
Sound Cloud
Consent to display content from - Sound